[snarks_when_bored]

When the market breaks—and it will—GOOG will be one helluva a nice short. Just be prepared to cover in a trice.

[jdm]

"When the market breaks—and it will—GOOG will be one helluva a nice short."

Agreed. At its current market cap/PE ratio it's more likely that GOOG will begin losing value, in a big way, and soon, than it is likely to continue to climb. The market listens and reacts to folks like George Gilder, Matt Drudge, etc. loud and clear. However, still less than 10M shares short (as of May 5). That's awfully low. I'd like to see some more recent data.