[jdm]

"When the market breaks—and it will—GOOG will be one helluva a nice short."

Agreed. At its current market cap/PE ratio it's more likely that GOOG will begin losing value, in a big way, and soon, than it is likely to continue to climb. The market listens and reacts to folks like George Gilder, Matt Drudge, etc. loud and clear. However, still less than 10M shares short (as of May 5). That's awfully low. I'd like to see some more recent data.

[BlackRain]

However, still less than 10M shares short (as of May 5). That's awfully low.

That's is because 90% of American's don't know what 'short a stock' means. The stock market bubble also fleshed many of the daytraders out of the system.

Shorting Google is not a cheap day in the park with such a high share price and is not for the weak of heart.

However, there is gold-in-them-thar-hills when the Google bus goes over the cliff for the savy investor!