Posted on 05/20/2005 3:45:19 PM PDT by El Conservador
For some in the tech industry, the chance to see Star Wars Episode III: Revenge of the Sith in its opening couple of days is just not something they're willing to pass up—at any cost.
And while that early viewing may be a badge of honor for geeks around the world, the "Star Wars flu" may pull down productivity figures, analysts warned.
"There's nothing like being here for the first showing," said an IT manager for a financial brokerage firm on Wednesday, while standing in line in front of the Metreon theater complex in San Francisco.
He had called in sick in order to see the midnight showing on the DLP (digital light processing) cinema screen. After spending quite a few hours in the cold and drizzle, he added that he might not make it to his job on Thursday, as he felt a "second day" of his cold coming on.
Pointing to some attendees dressed in Star Wars costumes, the IT manager said, "Look at these guys. This is what it's all about, and you can't get that unless you're down here now. And being able to be first and see it in a digital cinema is just the coolest."
Acknowledging the trend was The Geek Squad, the new tech support operation of Best Buy Co. Inc. The Web site now offers an easy, printable form to help you explain your predicament to your employer.
Not only that, knowing that the Star Wars movie is likely to attract a large number of IT workers, the Geek Squad said it is helping small businesses in need of emergency IT replacements by auctioning the company's Geek Squad Agents on eBay. Auctions are to take place in major high-tech markets, including New York, Los Angeles, San Francisco, Seattle and Boston.
The losers, ultimately, may be the employers. According to movie industry watchers, more than 9 million people will be in theaters nationwide on Thursday and Friday to see the next—and supposedly last—installment of Star Wars. Some viewers will take vacation days to stand in line to get in, and some will call in sick.
According to a report released by outplacement firm Challenger, Gray & Christmas Inc., workers who blow off work to wait in line for tickets, catch the movie, or recuperate the day after a midnight screening will set their collective employers back at least $627 million.
The findings are based on the assumption that attendance during the first two days will match that of the last Star Wars blockbuster, which attracted 9.4 million people in 2002.
"Already, we were looking at huge opening-weekend audiences who have long anticipated the grand finale in this 28-year journey. However, the early positive reviews are likely to reignite interest among some fans who were disappointed in the first two chapters of the trilogy," said John Challenger, CEO of Challenger, Gray & Christmas, in a statement.
The firm estimates that 4.8 million of those opening-day attendees are employed at least 35 hours per week. With full-timers earning an average of $130.60 per day, the two-day cost in terms of lost wages and productivity would be a staggering $626,880,000.
Are temp agencies picking up the slack? Most hadn't seen an uptick in business on Wednesday.
"There hasn't been an impact," said a manager for a local Kelly Services Inc. branch who asked not to be identified. "Business has been the same."
Meanwhile, Eugene Lupario, co-founder of Silicon Valley Staffing Group Inc. in Emeryville, Calif., said that business has been busy but felt it was not in any way related to the opening of the movie. "We've seen a growth in business since the beginning of the year. Most of our contracts are long-term."
However, according to the results of an online survey conducted by Ziff Davis Internet, some 27 percent of respondents were planning on seeing Star Wars this week. In addition, 8 percent indicated they planned to watch an early morning show on Thursday.
No worries for me. My boss took a few of us from the office for a 2:45p showing Thursday. Even better, he paid for us!
Me too. Except when it's something really worth seeing, it's always best to go to the very first show.
I know. I wish there more exceptions.
^were :-)
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