"Products evolve, so did the station wagon."
I disagree. If you called it a station wagon, no one would touch it. It would negate the "cool" factor. An SUV is a "Sport" Utility Vehicle, therefore, it's cool.
Also, station wagons were simply longer cars. They fit into traffic well, they got decent milage, and were as easy to drive as a car.
I can't tell you the number of laughs I've gotten trying to watch some little soccer mom try to park her oversized SUV.
Nine out of every ten SUV's I see on the road are not being used to 'carry around my ten kids and 15 bags of groceries' as they like to tell us but are being used as in-town transportation by a single, solitary 5' 3" female yakking on a cell phone who can barely see over the dashboard.
Marketing departments have evolved to. Have you noticed everything has to be "cool"?
Also, station wagons were simply longer cars. They fit into traffic well, they got decent milage, and were as easy to drive as a car. I can't tell you the number of laughs I've gotten trying to watch some little soccer mom try to park her oversized SUV.
Before there were "soccer moms", you know the original mom, they also had a difficult time parking those long station wagons. Some of those 60's wagons where pretty big. Take a look at the 30's station wagons. Fuel mileage was also low in comparison to other vehicles of the time. Call it what you want, station wagon or SUV, it's just marketing.
People who use their SUVs for neither sport nor utility are posers.
It's all an advertising gimmick. Anything can be labeled as either "cool" or "uncool". These labels change as frequently as the weather. One day something is "cool" and the next day it suddenly becomes "uncool", and vice versa. Anybody who buys something because it's supposed to be "cool" is simply giving in to the advertising pitch, and the advertisers love it when that happens.