And they still are
See (Chicago) Tribune to target baby boomer niche
"The Chicago Tribune is going after another niche market with a new magazine aimed at baby boomers......
ummm aren't the Baby Boomers already buying papers, so if they were smart businessmen wouldn't they be going after a different niche to increase circulation??
But I guess to a Baby Boomer, they are the center of the universe and there are no other niches
Fascinating ...