Posted on 04/15/2005 6:36:41 PM PDT by prfix
Today's Tribune announcement of a 5.5% circulation drop at the LA Times appears to contradict numbers reportedly posted at the LA Times website:
(Excerpt) Read more at geocities.com ...
On October 28, 2004, Tribune announced a "circulation decline" (note they did not admit to "inflated circulation") at the LA Times to a daily circulation of 902,164.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000693105
Today they again announce a 5.5% decline yet the circulation figure posted at the LA Times' website is 983,727 according to this BizJournals article posted here earlier.
http://www.bizjournals.com/losangeles/stories/2005/04/11/daily60.html
Can anyone explain this?
Let's just go with the lower figure and be happy.
you're probably right but inquiring minds want to know.
I'm doing a dance tonite.............i am part of the DECLINE!!!!!
Good for you!! I got to be part of the decline of the late 90s when I lived in LA. Then I moved to New York and became part of the decline of the NY Times. And now I'm in Boston contributing to the decline of the Boston Globe -- I won't even pick up the office copy. I move around the country just to watch newspaper circulations collapse!! It's fun -- the whole family can play.
Good on ya'. We'll take the MSM down one newspaper, one channel click at a time.
I can't explain this specific case, but there are all sorts of numbers that are looked at in terms of newspaper circulation.
Examples:
1. Daily vs. Sunday (usually a big difference).
2. Subscriber vs. Total (which includes sales from newsstands and machines).
5.5% decline...surely that can be improved on.
Milwaukee Urinal Sentinal earnings are down 16%
(Denny Crane: "Sometimes you can only look for answers from God and failing that... and Fox News".)
This is a mess that can't be improved or fixed. I read Sunday papers...and the USA Today two or three times a week...but the normal daily paper...just isn't worth picking up...even at 50 cents. This is the modern times that we live in...and daily papers are just dying out.
Clearly, you misunerstood my comment. I was advocating for a 50-75.5% decline, believing that 5.5% decline was not nearly enough.
inflated accounting numbers are only important when corporations such as citibank, enron, world com, qwest, etc mis-report.
they are not important when the media who reported on these mis-reports, mis-report themselves. (/s)
Correction: the gate guard's dog and birdcage.
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