Good point js.
I was trying to rephrase it such a way that is less anthropomorphic, but I guess it wasn't clear.
The sequences simply are. They self-replicate. The ones which are more efficient at this eventually dominate the population.
Evolutionary Observation 1: Offspring differ from parents.
Evolutionary Observation 2: Scion quantity varies.
Observation 1 happens due to mutations (and recombinations.) This was Darwin's big point. Lamarck had it differently.
Observation 2 happens due to either either "better equipment" or just luck.