I don't think it's the "discovery" of the word, but the fact that it's shown as being acceptable mainstream talk that appears on prime time television. Of course this is just a smaller segment of my concern that we as adults are allowing our children to be exposed to all sorts of junk on many different levels because "that's the way life is."
I teach sixth and seventh graders--my comments are based upon a lot of unfortunate experience in these matters
How about we act like adults should and try to protect the innocence of children a little longer, so we don't have to wring our hands and wonder where those kids got the idea to shoot up the school or molest the three-year old?
I guess it depends on the age where one decides their children must learn what the world is like, not what it should be.