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"Black Friday" NOT biggest shopping day of year!!!
Snopes ^

Posted on 11/28/2004 7:42:52 PM PST by OwnershipSociety

CLAIM: The day after Thanksgiving is the biggest shopping day of the year in America. STATUS: False.

(Excerpt) Read more at snopes.com ...


TOPICS: Business/Economy
KEYWORDS: blackfriday; retail; shopping
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ORIGINS: The day after Thanksgiving is the day millions of Americans, enjoying a rare Friday off (and a dearth of football games on television), head for the malls to inaugurate the Christmas shopping season. "Black Friday" (as it is known in the retail industry, supposedly because it's the day retailers turn the corner and see their balance sheets move out of the red and into the black) is regularly cited as "the busiest shopping day of the year," but although it may be the day the greatest number of Yuletide shoppers traipse through malls, it isn't the biggest day of the year in terms of dollars spent:

Popular belief has it that the Friday after Thanksgiving is the busiest shopping day of the year.

These days many shoppers buy with the holidays in mind all year long. Decorations go up around Halloween, and some Santa Clauses arrive at malls before Thanksgiving. Some shoppers got an early start Thursday at a limited number of stores like Kmart and Wal-Mart Super Centers, which were open on the holiday. To be sure, there are still intense crowds on the day after Thanksgiving — led by the "doorbusters" who show up at dawn for early-bird sales.

"It's one of the busiest days in terms of traffic but not in sales," said Pam Rucker, spokeswoman for the National Retail Federation. "But the mystique is still there."1

"People just want to get out and do something on that day," said Jay McIntosh, director of U.S. Retail and Consumer Products for accounting giant Ernst & Young. "They do because of all of the incentives to shop, but many aren't buying."2 Sales figures spike on the day after Thanksgiving, drop sharply, then steadily increase throughout December. The result is that Black Friday generally ends up ranking as the fifth biggest sales day of the year at most (and sometimes less), behind the four days comprising the two weekends before Christmas.

The day on which holiday sales peak varies depending upon which day of the week Christmas falls upon, but the highest sales day is usually either the last Saturday before Christmas or December 23.

1 posted on 11/28/2004 7:42:52 PM PST by OwnershipSociety
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To: OwnershipSociety

OH MY GOD!!!!!!


2 posted on 11/28/2004 7:43:21 PM PST by OwnershipSociety
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To: OwnershipSociety

Well, well, well. That ought to take the wind out of the Leftist media's "sky-is-falling, the economy is crap!" articles.


3 posted on 11/28/2004 7:43:58 PM PST by Prime Choice (I like Democrats, too. Let's exchange recipes.)
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To: OwnershipSociety
The day on which holiday sales peak varies depending upon which day of the week Christmas falls upon, but the highest sales day is usually either the last Saturday before Christmas or December 23.

Last Saturday before Christmas Eve is my shopping day of choice.

There is no way I'd be out with those day after Thanksgiving blood thirsty bargain hunters. I've seen them on the news and heard about them from family members.

4 posted on 11/28/2004 7:44:48 PM PST by NeoCaveman (http://route-82.blogspot.com)
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To: dubyaismypresident

For the last several years, I've done most of my shopping online in the middle of the night. I hate crowds, and malls.


5 posted on 11/28/2004 7:46:48 PM PST by MohawkDrums
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To: dubyaismypresident
My folks always got my presents on December 26th. Go figure.
6 posted on 11/28/2004 7:47:36 PM PST by gov_bean_ counter
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To: OwnershipSociety

Morning of the Friday after Thanksgiving has by far the highest rate of transactions of any similar 4-hour time frame, mostly due to the hype of loss-leaders. But, no doubt, it is not the most profitable 4-hour period, again because of the loss leaders.


7 posted on 11/28/2004 7:47:44 PM PST by steve86
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To: OwnershipSociety

Black Friday isn't significant because it's the busiest day of the year... It is significant because it is the day most retailers FINALLY go into the "black" for the first time during the year. Every sale made AFTER "balck Friday" is their profits.

I haven't seen anything but positive news stories regarding this year's retail sales, with between 10 and 15% increase over last year.


8 posted on 11/28/2004 7:48:40 PM PST by The Hollywood Conservative (I can't even make a tagline because I'm a GIANT IDIOT!!!)
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To: gov_bean_ counter
My folks always got my presents on December 26th. Go figure.

Well if your Eastern Orthodox that makes sense, their Christmas is ususally a week later IIRC.

Otherwise, they just didn't like you.

9 posted on 11/28/2004 7:50:40 PM PST by NeoCaveman (http://route-82.blogspot.com)
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To: MohawkDrums

"For the last several years, I've done most of my shopping online in the middle of the night. I hate crowds, and malls."

Me too, me too, but I am just NOT motivated this year. I know I'm going to get jammed up at some point. ACK! and DOUBLE ACK!

I need to make a list, a list will save me!


10 posted on 11/28/2004 7:56:34 PM PST by jocon307 (Jihad is world wide. Jihad is serious business. We ignore global jihad at our peril.)
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To: MohawkDrums
"For the last several years, I've done most of my shopping online in the middle of the night. I hate crowds, and malls."


Here! Here!! I am totally with you on that. 'Tis the season of free shipping and no sales tax. And there is nothing better than staying warm in my Pajama's and having it all delivered to my door.

I think a LOT of whatever is forecasted and reported fails to mention what goes on outside the shopping malls. It also does not even take into account pre-season shoppers like myself.
11 posted on 11/28/2004 7:59:29 PM PST by borntobeagle (Christians are not anti-sinners, Christians are anti-sin)
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To: MohawkDrums
I've done most of my shopping online in the middle of the night.

on-line has no middle of the night.

12 posted on 11/28/2004 8:01:23 PM PST by phxaz (hey cantada.. who stands on guard for thee? huh? answer the question.)
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To: jocon307
"Me too, me too, but I am just NOT motivated this year. I know I'm going to get jammed up at some point. ACK! and DOUBLE ACK!"

Not trying to worry you, but, there are only a few days left for ordering personalized gifts to guarantee on time delivery!!

I ordered a wood burning name/date stamp for my dad (he builds furniture) at the last minute..I hope it gets here on time!
13 posted on 11/28/2004 8:04:55 PM PST by borntobeagle (Christians are not anti-sinners, Christians are anti-sin)
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To: MohawkDrums
For the last several years, I've done most of my shopping online in the middle of the night. I hate crowds, and malls.

In my humble opinion, I believe we should monitor the level of sales at Amazon.com, Buy.com, Overstock.com and other online merchant Internet sites for a better indicator of holiday sales this year. More and more Americans avoid the shopping malls, prefering to do their shopping from the comfort of their own home on the Internet.

14 posted on 11/28/2004 8:09:24 PM PST by RayChuang88
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To: OwnershipSociety
I like to shop in January when the sales are the best.

All our family's birthdays are from Feb to April.

15 posted on 11/28/2004 8:11:23 PM PST by CROSSHIGHWAYMAN (NO PRISONERS!!)
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To: OwnershipSociety
My wife goes out at 4:00 AM for the black Friday madhouse. Spent all the available Christmas money in about 3 1/2 hours. The rest will have to wait for next weekend, after payday.

Sometimes I get sucked into it because there are more places to go in the allotted time than she can make. Last year I was tapped to go to Toys R Us. I won't do that again. This year I stayed home - I like that arrangement much better.
16 posted on 11/28/2004 8:18:33 PM PST by Clinging Bitterly (42)
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To: OwnershipSociety

Just sit in a mall parking lot and see how many packages people are carrying. That will give a good indication of how much they are buying


17 posted on 11/28/2004 8:25:36 PM PST by bayourod (Don't Mess With West Texas Oil Field Trash)
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To: Dave in Eugene of all places

Your wife needs to see therapy. :)


18 posted on 11/28/2004 8:44:51 PM PST by newzjunkey ("The rule of law has become confused with - indeed subverted by - the rule of judges." - Robert Bork)
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To: OwnershipSociety
I do my Christmas shopping the same way I used to do my term papers: "The last possible moment." Am I procrastinating? I like to think not.

I am simply employing some wisdom I have acquired over the years. Waiting until the last moment for complicated and frustrating tasks means that when I DO begin, I execute with a laserlike focus and with amazing efficiency.

Waiting doesn't diminish quality either. All the pieces fall into place at the last moment and the pieces, having been worked on in proximity to each other, fit more snugly.

Finally, waiting until the last moment insures that the maximum amount of mental planning can go into the project before physical effort needs to be employed. More questions are answered and more kinks get worked out.

I considered posting this reply an hour ago, but decided on a deadline of 9:10. I waited until just a moment ago to post my reply. Heh heh...

[Just call me the rational procrastinator.]

19 posted on 11/28/2004 9:02:14 PM PST by bluefish (Holding out for worthy tagline...)
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To: OwnershipSociety
Well, back when we tracked it personally it was always the biggest day of the year. We did good business up to Christmas, but Black Friday was THE DAY.
20 posted on 11/28/2004 9:06:20 PM PST by Caipirabob (Democrats.. Socialists..Commies..Traitors...Who can tell the difference?)
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