You should see these Annenberg numbers.
Bush JA Rating %55
http://www.annenbergpublicpolicycenter.org/naes/2004_03_after-the-election_%2011-12_pr.pdf
And here's the bottom line. The Democrats and their media accomplices continue to insult the 61 million people who voted for Bush. This is their bizarre way of reaching out and moving right for the election four years from now. The trouble is that it's really hard for a centrist Democrat to make it out of the Democratic National Convention.