The missing piece, which is the last sentence in the article, is that the response rate was ONLY 25%! They made no attempt to reconcile the non-respondents- are they the same as the respondents. Basically all this very poorly done survey tells us is that 25% are the most motivated voters, and among them it's 50/50.
The other 75% are either: split, favor Bush, or favor Kerry. No other conclusions can be made.
Basically my 9 year old daughter could have saved them the time, effort, and money by telling them the same thing.
exactly, see my other post, bet you can spot some other inconsistencies. come on it's fun!