Mort seems pretty disgusted with Kerry, doesn't he?
Yep. He had an Op-ed in the SD Union Tribune the other day about how the majority of the mud-slinging in this campaign is coming from HIS side, not the President's. (ours.) I was kind of... amazed. I guess he's one of those "conservative liberals" that come around as much as the chupacabra.
So, the key is to start with Kerry's Senate voting record and never let up. With 20 years in the Senate, there has to be controversial votes on anything that could come up. I think Bush was taxed from the hurricane disaster viewing, and a bit of front-runnerism. Now, it is time to come out swinging, but it is important to not look petty or desperate. He has to look above it all, and use his innate sense of humor, but still bring out the hammer.