What's more valuable to Hamm: the Gold, or a Silver with a huge celebrity bump?
The only obstacle is that the Korean with the Silver would have to be willing to accept the Bronze. Don't know if he'd do that. Also, the governing bodies might suspend the gymnasts for such an unsanctioned deal.
I don't like this "give both a Gold". That was BS when they did it with the figure skaters, and it would be BS now. There can only be one winner.
I agree. The marketablity of Hamm's gold is diminished if not shot to hell. Because it's acknowledged by everyone that the Korean should have won Hamm picture WON'T end up on Wheaties' boxes. If, however, in a diplay of sportsmanship he exchanges medals with the two other gymnasts, he will recieve a tremendous amount of positive publicity and likely garner some endorsement deals he otherwise wouldn't.
Also, not to be forgotten is it's the right thing to do.