Quite the contrary, the timing is perfect. After the ad, the book and various other goings on, here comes Rood just in time for the Sunday shows. In the meantime, the partisan media are touting him as the latest refutation of the Swifties, coming just a day or so after they played up seeming the Bronze Star contradiction of Larry Thurlow.
I agree. It's purely political. Not that the MSM would take sides, mind you.