This really grabs one's attention, though:
According to a poll taken by the University of Pennsylvania's Annenberg Center, more than half the people surveyed had seen or heard about the ad, and about half of independent voters found the ad to be believable.They could have added: "...all with no coverage from the mainstream media".
Isn't that amazing?! At a time when the media had a virtual blackout on the Swift Vets' charges, 50%+ of poll respondents had seen or heard of the ad. That must have been a kick to the head at Annenberg, CNN, the NY Times, et al.
Flooding the public consciousness with these pictures is the PR equivalent of his drawing and quartering.
I don't know why, but my analogies concerning this issue always involve serious physical distress.
OH SH@T! I did mean the book, 'The New Soldier' in my post. DANG!