Actually, that's exactly where Keyes fails. Keyes is the ultimate cheerleader. Those who are already in line with the Keyes message uniformly love the guy. I'll give the guy his due, he can inspire the faithful like few I've seen before.
However, as his dismal showings in ALL of his runs for public office stand as testament, Keyes does a poor job of bringing anyone else to the table. His messages aren't nearly as inspiring or convincing to anyone who wasn't already a believer.