I think kerry's FAKE patriotism needs to be attacked directly.
Particularly using the "we can't beat communism" line before congress.
Also point out the exact nature of the injuries.
Pust a person on TV Jabing themselves with a 1 cm wire to a depth of 2mm and SHOW people this was his purple heart.
There are so many places to attack Kerry, it's hard to know where to start. I have to admit, though, the best ad the GOP has is Kerry telling the veterans he voted for the $87 million before he voted against it. I'd run that into the ground. That sums up John Kerry in one sentence.