Lund gets excited because of Kerry's line: "We won't go to war because we want to, but because we have to."
The undecided-voter panel scored the phrase highly on their toggle devices.
Lund asks why the panel liked it.
An older man on the panel said, "We liked the sentence, but it doesn't mean that we're going to vote for Kerry just because he said it."
"Let's not go negative"=don't point out the things I say that are not true..
I want to find that older man and buy him a beer.