He would have done better admitting he was a liberal, and justifying that. But he can't be sincere, because he has no "core values" (other than self-promotion). Everything is tangled up inside him, like a big string ball of inconsistent positions. That's why he dared to say he would balance the bidget while promising the biggest expansion of middle class entitlements since FDR.
Lund gets excited because of Kerry's line: "We won't go to war because we want to, but because we have to."
The undecided-voter panel scored the phrase highly on their toggle devices.
Lund asks why the panel liked it.
An older man on the panel said, "We liked the sentence, but it doesn't mean that we're going to vote for Kerry just because he said it."