They can't compete in the talk radio arena because they have no ideas or logic. They're rely on lies, fantasy, and cut and paste.
Not to mention "special-effects" and "groovy soundtracks." They can't get their ideas to float on their own merits, so they have to resort to grafting it on to something more appetizing, like say mass entertainment. God forbid they simply state their opinions in as boring a medium as possible, people might actually look at it critically.