When has a documentary EVER been a big hit? And in the summer months, with all the big blockbusters out, who will pay $9 or $10 or whatever it is in each area to see this crap when you can watch Shrek or Spiderman and all the rest that will be competing with it? The Dem Underground types will all go but beyond that it's probably a big ho-hum, who-cares situation. People simply are not very informed anyway so why would they waste good money on a so-called documentary at the multi-plex! "60 Minutes" is free and they can get all the same slanted info there. It may not so much backfire as simply fail to compete. But they'll inflate the numbers to justify it, or emphasize the "limited release" aspect.
f people think its a "docu-drama", like a Saving Private Ryan - it might get more people then we think.
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1965, The Endless Summer. Huge hit. Over 100 weeks at the same NYC theater.