What is the Republican Party supposed to do? They're already compromising on one conservative principle after another. Expecting them to beat the drum for affirmative action and "desegregation programs" (which the US Supreme Court has largely found unconstitutional anyway) is stupid. Turning the GOP into a clone of the Democratic Party is not worth it - they've gone far enough as it is under President Bush, with his pandering to the Hispanic vote.
We're supposed to be hiring high-profile Blacks to get the message out that Republicans are pro-life just like all Black churches...that Republicans are against gay marriage just like all Black churches...that Republicans support private school choice vouchers for inner-city minority children just like all Black churches...that Republicans favor faith-based charity programs just like all Black churches...etc.
You might even detect a theme here.