Morris' basic message is that you need to "dumb down" and "pretty up" the message for the girlfolk, and Bush didn't do that.
I think Bush does need to do that, but not for the girl folk, but the non-political folk that happened upon this speech that aren't that all into politics.
Morris makes me sick..perhaps the women who get excited over a snow boarding, wind surfin guy who makes a living marrying well or women who never pay attention to facts just "FEEELINGS".