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Ford Upset by Web Ad Showing Decapitation
AP ^ | 04/19/04 | AP

Posted on 04/19/2004 9:17:03 AM PDT by Pikamax

Ford Upset by Web Ad Showing Decapitation

Sun Apr 18, 7:14 PM ET Add Technology - AP to My Yahoo!

DEARBORN, Mich. - Ford Motor Co. is upset by the release of an Internet advertisement that depicts the decapitation of a computer-animated cat by a power moonroof hatch, saying it didn't authorize the clip.

The ad for the Sportka, a hatchback sold in Europe, shows the realistic-looking orange cat climbing on top of the car and poking its head into the open moonroof, The Detroit News reported Sunday. The hatch slides closed, the cat struggles briefly and its headless body slides to the ground.

Ford says the clip was conceived without its approval by ad agency Ogilvy & Mather as part of a "viral marketing" campaign for the Sportka. "Viral marketing," a type of e-mail marketing, is the electronic version of word of mouth, usually inviting recipients to forward an e-mail to others.

"We find this unauthorized ad totally unacceptable and reprehensible and deplore the fact that it has been unofficially issued," Ford spokesman Oscar Suris said.

Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction the commercial, which was leaked onto the Internet on April 1.

"Both companies find this unofficial advertisement totally unacceptable and reprehensible," the statement said. "The action in the video clip was totally computer generated, and we would like to assure you that no animal was harmed in its making."


TOPICS: Business/Economy; Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: advertising; ford; herekittykitty; itautitawapuddytat; meowowwww; pawprintsnomore
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1 posted on 04/19/2004 9:17:04 AM PDT by Pikamax
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To: Pikamax
Well, where's the offending ad?
2 posted on 04/19/2004 9:18:59 AM PDT by RebelBanker (Deo Vindice)
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To: Pikamax
How Crass!
3 posted on 04/19/2004 9:20:05 AM PDT by netmilsmom (Laz, where are you? Are you ok?)
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To: Pikamax
Here's the Link.

Scroll down a little. Check out the pigeon one too.

4 posted on 04/19/2004 9:20:36 AM PDT by billorites (freepo ergo sum)
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To: Pikamax
ewww
5 posted on 04/19/2004 9:27:26 AM PDT by NotQuiteCricket (10 kinds of people in the world us and them.)
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To: RebelBanker
Okay, use up this guys bandwidth now...

http://www.driver.uk.com/downloadmovies.htm

By the way check out the monkey car security below that. It's hillarious.

Æ
6 posted on 04/19/2004 9:29:28 AM PDT by AgentEcho (If there are no dogs in Heaven, then when I die I want to go where they went. - Will Rogers)
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To: Pikamax
I realize a lot of people are going to have "kittens" over this ad -- bUT it is HILARIOUS! OK I'm a sicko, so sue me ;-)

The tag line is great --after the decap --SPORTKA! The KA's Evil twin.

7 posted on 04/19/2004 9:33:01 AM PDT by commish (Freedom Tastes Sweetest to Those Who Have Fought to Preserve It)
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To: Pikamax
This needs to be sent to PETA :-)
8 posted on 04/19/2004 10:22:12 AM PDT by MJY1288 (2 Things You Wont Find at a Kerry Campaign Rally... A Leader, and an American Flag in the Crowd)
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To: commish
I think the one w/the pigeon is funnier.

I'm sick too. The can sue the both of us.
9 posted on 04/19/2004 10:34:03 AM PDT by radiohead (Over toning the opponent since 2003)
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To: commish
it is HILARIOUS!

I loved the old Jack in the Box ad from years ago when they blew up Jack. I'll bet you loved it too.
10 posted on 04/19/2004 10:45:43 AM PDT by redheadtoo
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To: redheadtoo
bump for later
11 posted on 04/19/2004 10:53:34 AM PDT by freedomlover
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To: redheadtoo
"years ago when they blew up Jack."

Do you remember when that commercial came out? The month of the OKC bombing.

12 posted on 04/19/2004 1:50:38 PM PDT by Deguello
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To: Howlin; Ed_NYC; MonroeDNA; widgysoft; Springman; Timesink; dubyaismypresident; Grani; coug97; ...
Cat decapitation ad
Bird swatting ad

Both of those are .mpg format videos, and I found 'em both to be hilarious!

Just damn.

If you want on the list, FReepmail me. This IS a high-volume PING list...

13 posted on 04/22/2004 4:09:04 AM PDT by mhking
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To: billorites
LOL on both.....
14 posted on 04/22/2004 4:14:40 AM PDT by b4its2late (I don't have a solution; but I do admire the problem.)
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To: Excuse_My_Bellicosity; Pan_Yan; nuconvert; cyborg
humor ping
15 posted on 04/22/2004 4:26:36 AM PDT by Pan_Yans Wife (It is when you give of yourself that you truly give. --Kahlil Gibran)
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To: mhking; .45MAN
They both suck, imho.
16 posted on 04/22/2004 5:02:06 AM PDT by dansangel (*PROUD to be a knuckle-dragging, toothless, inbred, right-wing, Southern, gun-toting Neanderthal *)
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To: AgentEcho
great link!
17 posted on 04/22/2004 5:11:51 AM PDT by wardaddy (This is it. We either win and prevail or we lose and get tossed into that dustbin W mentioned!)
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To: Pan_Yans Wife
whoops! Reminds me the outpost hamster commercial
18 posted on 04/22/2004 5:43:03 AM PDT by cyborg (The 9-11 commission members have penis envy.)
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To: Pikamax
Disgusting!
19 posted on 04/22/2004 6:45:43 AM PDT by F14 Pilot (John ''Fedayeen" Kerry - the Mullahs' regime candidate)
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To: Admin Moderator
It is disgusting, Please remove it!
20 posted on 04/22/2004 6:47:43 AM PDT by F14 Pilot (John ''Fedayeen" Kerry - the Mullahs' regime candidate)
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