I agree. That's what is so disingenuous of doofus Andy Rooney who accused Mel of "making money off the Crucifixion."
The reality is that Gibson expected he'd lose millions on this film.
God, apparently, had other ideas.
Interesting point. I wonder if a congregation or two out there is hoping to cash in on the film's coattails, though. The contrast between what is represented in this film and a crystal cathedral full of bozos running mixers and lights to make themselves feel good is a stark one. The insatiable quest for wealth and power is not easily killed. The Subject and Object of this film alone is up to the task.