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'The Passion' rivals Star Wars in sales
Palm Beach Post ^ | 2/22/04 | John Lantigua

Posted on 02/23/2004 3:17:08 PM PST by truthandlife

If you didn't know better, you'd think it was the Second Coming.

Thousands of the faithful in South Florida are expected to flock this week to Mel Gibson's controversial new religious film The Passion of the Christ, which chronicles the final hours of Jesus' life. It opens nationwide Wednesday -- Ash Wednesday -- in about 2,800 theaters, including 12 in Palm Beach County and five on the Treasure Coast.

Area theaters are reporting advance sales that surpass Star Wars standards, in some instances. Religious congregations are renting theaters for special screenings, and some complexes are increasing weekday security to weekend levels to handle larger crowds.

"We sold out 500 tickets in 20 minutes the first Sunday we offered them," said Stan Coleman, pastor of the nondenominational South Palm Community Church in Boynton Beach and Lantana. "Our congregation is about 1,100 people... but we ended up selling 1,200 tickets, and we had to buy out five complete theaters at the Muvico Parisian complex at CityPlace for Tuesday night." Everyone paid full price, he said.

The Muvico Palace 20 in Boca Raton has three group showings Tuesday evening.

"This is the biggest group sales we've had on a film in memory," said Jim Lee, marketing director for Muvico in Fort Lauderdale.

In Fort Pierce, Nova Cinemas at Sabal Palm shopping center has sold at least 1,800 tickets since they went on sale Jan. 23.

"This has really become a controversial movie," said Assistant Manager Sheldon Lotridge. "We have a lot of churches buying out entire theaters. We haven't seen anything like this in awhile."

"This is an event, not just a movie," said Pastor Ray Dukes of the Community Bible Church in West Palm Beach.

Dukes, whose congregation numbers around 30, said that, like many pastors of larger churches around the country, he had received a DVD from the distributor, Newmarket Films. It contained a trailer for the movie, which Dukes said made him want to see it and recommend it.

"Just the trailer brought tears to my eyes," Dukes said. "As modern-day Americans, we've never really seen anything like a crucifixion. We don't know what it means. We don't know what it's like."

Those attending the film apparently will find out. The movie has been described as a graphic depiction of Christ's suffering and death. Gibson, a Catholic traditionalist who directed and co-wrote the film, has said he based the script on the four Gospels of the New Testament and has admitted he wants to "shock" viewers with the violence Christ endured.

Those words have led some pastors to proceed cautiously before they take all their members.

"A group of us are going to a special screening Monday to see if it is appropriate for our youths," said Pastor W. Frisby Hendricks of the Holy Trinity Episcopal Church in West Palm Beach. "We're concerned about the violence, although given the amount of violence children see in movies and in video games these days, I'm not sure it's an issue."

Hendricks said if his advance team approves the film, he will recommend it to his congregation, which numbers more than 1,000 baptized members and about 300 regular Sunday attendees. He said he probably would buy out at least one or more screenings at a local theater.

The advance showing that Hendricks will attend Monday at the Okee Square Theatre was organized by the Palm Beach Fellowship of Christians and Jews. Members of many churches and synagogues will attend, and the movie will be followed by a three-member panel discussion that will include a Catholic, a Jew and a Protestant and also audience participation.

ADL mailing information

Jewish leaders across the nation are concerned that the film will provoke anti-Semitic feelings because it depicts Jewish high priests in Jerusalem as calling for Christ's blood. Those leaders say the film largely absolves the Roman magistrate, Pontius Pilate, who actually sentenced Jesus to the cross.

The South Florida office of the Anti-Defamation League sent a mailing to 1,700 area churches Tuesday asking Christian leaders to "speak out against anyone who uses the film to fuel the passion of hatred toward Jews and Judaism."

The ADL also informed those churches of Web sites that could be visited for information about the film, Gibson himself and Passion plays in general. Florida Regional Director Mark Medin said it is too early to measure the success of the mailing.

Rabbi Howard Shapiro of Temple Israel of West Palm Beach, who will participate in the panel, said he believes "some Christians and many Jews will see two different films.

"I'll be watching to see how Jews are portrayed, and Christians will be watching Christ," Shapiro said. "I don't know how I'll feel after I see it."

Some Catholics worried

Some Catholics also have voiced concern about Gibson's rendition of the Gospels.

Emilio Chavez, who teaches biblical studies at the Catholic St. Vincent de Paul Seminary in Boynton Beach, will participate in the Monday panel.

"Catholic bishops have made it clear they disapprove of a literal and fundamentalistic way of seeing the events around Christ's death," Chavez said. "They know how much Passion plays have done to create anti-Semitism over the centuries."

Pastor Dukes said he had heard the concerns but did not feel the film would or should provoke anti-Semitism.

"It's history, the way Pearl Harbor is history," he said. "The Bible says the Jewish leadership at the time called for the death of Christ. That's history. Well, the Japanese bombed Pearl Harbor, but I don't hate the Japanese today. We're friends with them. I feel the same way about Jews."

Not all pastors are joining large groups to see the film.

"My wife and I are going with two Jewish friends," said Pastor Joe Franks of the Cornerstone Presbyterian Church in Palm Beach Gardens. "And I'd rather go to a matinee where there aren't a lot of people. I don't want to see it as entertainment, and I don't want to hear somebody saying how they want to see the special effects again."

One pastor contacted said he wasn't going to any theater to see it.

"I haven't stepped into a movie theater in more than 30 years," said Pastor Jerry Wade of Assembly of God Bethel Temple in Lake Worth. "When I studied, we were told it was wrong to go to a movie theater. But given the nature of this film, I want to see it. I guess I'll have to wait until it comes out on DVD."


TOPICS: Extended News
KEYWORDS: jesus; palmbeach; passion; starwars; ticketsales
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To: truthandlife
The last time I checked (two weeks ago), the nearest theatre that was scheduled to run The Passion of the Christ is 28 miles from me. Now, checking Yahoo movies, one of my local multiplex cinemas is sheduled to run it beginning Wednesday, with eleven showtimes. Most of the other movies have only 2-6 showtimes, with three being the average. I guess theatres' phonelines must have melted down over the last week or so.
21 posted on 02/23/2004 4:37:10 PM PST by giotto
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To: Unam Sanctam
"Why does the movie have to keep being called "controversial"?

Jesus told his disciples that they would be despised and hated. Jesus said that the world would hate them, but admonished them not to be troubled, because the world hated Him first. The powers that be tried their best to destroy the Messiah, knowing that they failed in the attempt, they now go after the Master's servants.

Pity the poor benighted fools, they go to their destruction.

22 posted on 02/23/2004 4:57:11 PM PST by semaj ("....by their fruit you will know them.")
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To: Ichneumon
"I doubt that. I expect a *very* big opening week, but a fast drop-off."

I, for one, plan to see it at least 4 times.

23 posted on 02/23/2004 4:59:02 PM PST by semaj ("....by their fruit you will know them.")
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To: semaj
I think Titanic is going down.

Gonna see it twice myself. Once with church, once with fiance.
24 posted on 02/23/2004 5:10:28 PM PST by Stopislamnow
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To: Unam Sanctam
Why does the movie have to keep being called "controversial"?

Haven't the foggiest. This one focuses only on His death and there is not a lot of controversy there. If it had been about His life or ministry I could see it. But even most skeptics believe that He lived and died. Just not that He was God.

25 posted on 02/23/2004 5:13:46 PM PST by Harmless Teddy Bear (Don't try to tug at my heart strings. I have no heart and it will make me suspicious of your motives)
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To: truthandlife
I can't wait to see it!
26 posted on 02/23/2004 5:15:29 PM PST by ApesForEvolution (FREE 3D Online Golf Game - Independent Reseller of the Week: http://egolfinternational.com/carmyap)
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To: TomServo
Don't you think there are a lot of balding middle-aged studio execs screaming into their speakerphones: "What do you mean, you don't have a script? I want a ****ing Jesus movie proposal on my ****ing desk by Friday or you'll be back breathing ricin fumes in my ######## mailroom on Monday!"
27 posted on 02/23/2004 5:43:22 PM PST by maro
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To: singletrack
I saw Saving Private Ryan and somehow didn't burn down the local German bar.

Speak for yourself, Neville.

(Just kidding...)

28 posted on 02/23/2004 5:48:34 PM PST by NittanyLion
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To: truthandlife
The South Florida office of the Anti-Defamation League sent a mailing to 1,700 area churches Tuesday asking Christian leaders to "speak out against anyone who uses the film to fuel the passion of hatred toward Jews and Judaism."

This seems so bizarre. We have Communion every week at our Presbyterian Church (PCA) in which we read Jesus' words on the night he was betrayed. We focus on His death every week.

You would think if the leaders of these 1,700 churches hadn't mentioned circumstances of the crucifixion by now . . . it's just unreal that the ADL would have to think they have to warn evangelical Christians in this country of any such thing.

29 posted on 02/23/2004 6:19:21 PM PST by agrarianlady
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To: eno_
"Even with the DMCA it would be awfully hard to copyright the Jesus action figures."

Why should this film be any different? Such is the nature of Hollywood.

There will be PlayStation II games where you battle each other to cast the first stone.

Or try to nail Barrabas to the cross the fastest.

30 posted on 02/23/2004 6:30:50 PM PST by billorites (freepo ergo sum)
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To: Unam Sanctam
I don't understand either why it is being called controversial. At least one of the stars is Jewish and has given interesting interviews. However, the controversy sure has helped the film. Some friends were not going to see it but now want to see what the fuss is about.

I can't recall "King of Kings," a well-done film about Jesus made many years, draw this kind of attacks.

31 posted on 02/23/2004 6:42:20 PM PST by Dante3
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To: billorites
Thing is, you could actually do a glow-in-the-dark Jesus dashboard statuette packed with a Happy Meal(tm) in the Spanish-speaking markets in the U.S. Mel? You listening?
32 posted on 02/23/2004 6:50:34 PM PST by eno_ (Freedom Lite - it's almost worth defending)
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To: eno_
I don't care if it rains of freezes
'Long as I got my Plastic Jesus
Riding on the dashboard of my car.

Through my trials and tribulations
And my travels through the nations
With my Plastic Jesus I'll go far.
Plastic Jesus! Plastic Jesus,
Riding on the dashboard of my car

I'm afraid He'll have to go.
His magnets ruin my radio
And if I have a wreck He'll leave a scar.
Riding down a thoroughfare
With His nose up in the air,
A wreck may be ahead, but He don't mind.

Trouble coming He don't see,
He just keeps His eye on me
And any other thing that lies behind.
Plastic Jesus! Plastic Jesus,
Riding on the dashboard of my car ...

33 posted on 02/23/2004 7:06:30 PM PST by billorites (freepo ergo sum)
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