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BWAHAHAHAHAHAHA

Macs are are a niche product because they don't sell. They're marketed as a generic universal computer, they are NOT a luxury computer period. Comparing them with Hummers and Porsches is just goofy.

The ecomonic basis is clear: they're marketed as standard use desktop computers for the masses and maintain 5 to 7% of the market. They marginalized themselves with crappy marketing. As for how successful they are, which competing OS maker lent them money to survive?

Thought you'd like this:

"Mac users are nuttier than a fruitcake," Andy said. "People have an unnatural emotional attachment to object(s) like computers. For some, their reaction was akin to me butchering their parents or a beloved pet."

The Overclockers.com website published a barely believable hoax last week detailing the gutting of a brand new and very expensive Power Mac G5. This brought on an unbelievable reaction from the Mac community.
The hoaxer, identified only as "Andy," claimed he received a dual-processor G5 for Christmas. But preferring a Windows PC, he swapped out the insides of the $3,000 machine for the guts of a cheapo PC. The post included several digital photographs to prove the outrageous claim.
...
Reaction from the Mac community was swift and brutal.
Andy said his e-mail inbox quickly filled to capacity, with more than 1,300 messages, and an unknown number bounced. The mail he did receive was full of nice, kind thoughts like death threats, insults and all kinds of colorful invective.

They're marketed as a generic universal computer, they are NOT a luxury computer period.

If this isn't the definition of a luxury computer, I don't know what is.