Well, Viacom may think twice from now on after they get a fine of US$27,500 times circa 220 affiliates and owned & operated stations. This is US$6,050,000, probably one of the biggest fines in history for violating FCC rules on obscenity.
They will think many times abvout how to pull a repeat.
Every newspaper I saw & every talk radio show covered this at length. They couldn't buy that kind of publicity for a billion.