They will think many times abvout how to pull a repeat.
Every newspaper I saw & every talk radio show covered this at length. They couldn't buy that kind of publicity for a billion.
I can't see that it's going to help them much. For one for them to go this far, it shows they're a little too desperate for publicity. Seeming very desperate for publicity can be as bad as having no publicity at all. I think this made everyone involved just look pathetic.