The major difference between lower-level customer service reps in India and in the United States is that Indians will not leave the job in the first year, whereas the turnover in customer service in the US call centers is nearly 100% a year.
Experience counts, and, India is not the only place outsourcing is going to. Malaysia and the Phillipines are two other hot areas.
fortune.com reports in "Hang-Ups in India Call center backlash! India isn't the answer, say some firms," by Justin Fox. Dec. 22, 2003 Issue
"But call centers and back-office operations that offer real-time service need peak staffing in the middle of the Indian night, and many providers are already struggling with high turnover (upwards of 20% a year) among their urban, just-out-of-college workforce. As a result, Indian operators are beginning to eye older workers living in the provinces. Translation: Get ready for an even wider cultural and language gulf between workers and Western customers."
The article did not mention first year or not. I've read other articles that put the turnover at 35 percent. I didn't know about the older workers until I read this. I guess we ain't seen nothing yet.
At least India hasn't played the race card. I honestly do however expect hyphenated groups here to start screaming "Racism!" Maybe it'll become a hate crime to be upset with a call center employee "over there." Wherever.