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The war on SPAM (it's paralyzing all facets of business)
Cincinnati Enquirer ^ | November 16, 2003 | James McNair

Posted on 11/16/2003 4:14:38 AM PST by sarcasm

In the undemocratic hierarchy of the white-collar workplace, spam is the great equalizer.

It lands in the e-mail inboxes of workers who troll and shop the Internet on the job. It finds the managers whose e-mail addresses are splattered on company Web sites. And it nails the presidents and CEOs normally more secluded.

"I get an average of 100 e-mails a day and, out of those, I would estimate 75 percent or 80 percent are nothing but spam," said Rob Bransom, chairman and chief executive of Mycom Group in downtown Cincinnati.

That's the going rate everywhere these days. In spite of software and services that detect, divert or block spam, junk e-mail has spread exponentially in the past four years. Postini, a Mountain View, Calif., company that sells e-mail security services, said spam content has soared from 5 percent of all e-mail in 1999 to about 75 percent today. In one 24-hour stretch, Postini's online spam tracker blocked 74,177,271 pieces of spam for its clients.

Spam has gotten so out of hand that states, including Ohio and Kentucky, can't sharpen the teeth in their anti-spam laws fast enough. The U.S. Senate unanimously passed its Can Spam Act last month, setting the stage for a House showdown with the direct marketing industry. California, meanwhile, passed the harshest spam law in the nation, authorizing fines of up to $1 million for each piece of unsolicited commercial mail. As a busy CEO, Bransom abhors spam. The irony is that his company makes spam-blocking software and sells it to 170 customers. His product, called MycomPro MailMax, routes users' e-mail to Mycom servers in Cincinnati, where it's quarantined unless users choose to read it. Bransom spends about 20 minutes a day, usually first thing in the morning, making sure that the blacklisted mail is genuine spam.

Today's spam scourge has made Bransom's routine a familiar one to anyone who uses a computer. Offers for mortgage refinancings, cheap prescriptions and sexual aids drown out legitimate e-mail and have turned what had been an enjoyable routine into a headache.

"I love e-mail," said Denise Bartick, CEO of Max Technical Training in Norwood. "I love communicating by e-mail and using it, but I'm concerned about what's going on because its effectiveness is being lessened by the spammers."

Bartick, whose company has 15 full-time employees, said she spends about 10 minutes a day deleting spam. She said about 70 percent of her 200 daily e-mails are unsolicited offers.

"If I don't recognize their name - and that's sometimes a problem - I delete it," she said. "Inevitably I delete something I received from a client, and they tell me, 'Denise, you didn't respond.' "

Eric Kornau, chief technical officer for Keyedge, a technology consulting organization in Pleasant Ridge, said one client had such a problem with spam that it changed its Internet domain name. He said the spammers expropriated its domain name and used it to send mass junk e-mail as if it had come from that company. The act, now a global phenomenon, is known as phishing. In its most harmful form, such spam is disguised as Microsoft software updates or eBay transmittals asking for credit card or other personal information.

"For maybe the past year, if I don't know where it came from, I delete it," Kornau said of his e-mail handling policy.

'It drives me crazy'

Like the most elusive game fish, spammers can be difficult to catch. Mycom, for one, has three developers working exclusively on MailMax product updates.

"There are people like myself that get an average of 100 spams a day, and if you have 1,000 people and each one of them wastes 10 or 15 minutes a day on it, it becomes a productivity issue as well as a bandwidth issue," Bransom said.

He added that spam has also become a concern for personnel officers because of the occasional pornographic content.

James Stegemeyer, a systems administrator for Convergys Corp., said he does his best to minimize the grief from spam.

"It drives me crazy," he said. "It makes me feel like doing something harsh with some of these people, but it's an uphill battle. They move around and go away. I've just gotten to the point of using products like invasion filters to get relief."

One remedy Stegemeyer doesn't want to see is some sort of heavy-handed, government-imposed registration requirement or the like for Internet usage.

"I'm for free speech," he said. "I don't want to throw out the Internet to get rid of the spammers."


TOPICS: News/Current Events
KEYWORDS: spam; turass
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1 posted on 11/16/2003 4:14:38 AM PST by sarcasm
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To: sarcasm
As the article states, nothing's 100% effective.

But I like MailWasher (free).

2 posted on 11/16/2003 4:18:14 AM PST by martin_fierro (_____oooo_(_°_¿_°_)_oooo_____)
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To: sarcasm
Interesting. I never, ever get a single piece of spam email at work. But, then again, I don't spread my work email address all over the internet.

At home -- well that's a different story, LOL.
3 posted on 11/16/2003 4:21:20 AM PST by BlessedBeGod
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To: sarcasm
This is why I maintain a separate email account for purchases, inquiries, public dealings. My individual account is never given out to anyone but family and close friends. I have had that individual account for over a year with not a single piece of spam.

Word of advice if you decide to try this approach: give your public account a very distasteful name. It causes most receivers to conclude that you are a spammer. Suggestions are: Spam@___.com; junkmail@___.com; Spammer@____.com; GotSpam@____.com; SpamEmail@___.com

The downside is that you may not get an answer to your inquiry (as receiver deletes your e-mail without reading it), but that's a price well worth paying to keep your private email account clean.

4 posted on 11/16/2003 5:01:50 AM PST by anniegetyourgun (GO BUCKS, BEAT MICHIGAN!)
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To: sarcasm
Interesting.

I get very little spam, at work or home. When I shop online, I only go to a small number of major companies web sites, like Amazon, MacMall, Stash Tea and Fortnum & Masons.
5 posted on 11/16/2003 5:04:40 AM PST by jimtorr
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To: sarcasm
I have noticed that spam seems to have increased a lot in the past 6 months or so, and now the spammers substitute letters in their message to make it hard for anti-spam software to filter out the garbage. I have noticed a lot of mail with titles like "V1@GRA" (instead of VIAGRA) and I-N-V-E-S-T and L*O*W I*N*T*E*R*E*$*T R*@*T*E*$. I guess the good news is that more spam is unreadable thanks to the non-standard spelling the spammers use to try and get through the spam filter.
6 posted on 11/16/2003 5:40:30 AM PST by Wilhelm Tell (Lurking since 1997!)
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To: Wilhelm Tell
The issue here is still the pile of spam we drown in. I've been expecting an important email, and I have to sift through almost 65 pieces of spam a day. About 40% makes it through the filter with innocuous looking subject lines, with a body makeup full of periods, asterisks, or a gif image with text on it.

In short - DRIVING ME CRAZY
7 posted on 11/16/2003 6:14:07 AM PST by Crazieman
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To: sarcasm
Who buys stuff off of a Spam ad anyway? This folks do this because it works.

I don't read the email, much less buy from the jackasses.

8 posted on 11/16/2003 6:25:16 AM PST by Half Vast Conspiracy (There's so much comedy on television. Does that cause comedy in the streets?--Dick Cavett)
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To: jimtorr
I get very little spam, at work or home. When I shop online, I only go to a small number of major companies web sites, like Amazon, MacMall, Stash Tea and Fortnum & Masons.

My host allows me 255 e-mail addresses.

So I create on for each online vendor, then forward any incoming mail to my primary "mailbox".

For example, ebay@mydomain.tld, yahoo@mydomain.tld, etc.

In this way, if the address is harvested or sold, I HAVE them.

9 posted on 11/16/2003 6:27:50 AM PST by Gorzaloon (Contents may have settled during shipping, but this tagline contains the stated product weight.)
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To: martin_fierro
Ditto. Mail Washer is near perfect at Spam control and is free.
10 posted on 11/16/2003 6:31:52 AM PST by basque69
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To: basque69
The BEST method of Spam protection is:
Spam Arrest offers solutions for individuals as well as for enterprise and service providers
 
But it isn't free  - Reasonable though.:

11 posted on 11/16/2003 6:49:37 AM PST by steplock (www.FOCUS.GOHOTSPRINGS.com)
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To: steplock
The best method of SPAM protection....is a tax on email. Its rather simple. You require everyone to sign on and pay a fee to whoever they maintain a email account with....and make it real cheap for the border-line user...like $2.99 per month for 30 emails. The next 30 cost an additional fee of $4. Any mass 'send' organization (with exceptions for real companies like Sears, Walmart, etc)...will have to put down $100 for every 100 emails they send out. You basically price these guys out of business. We could kill off Spam within three months. In 5 years, I have likely received almost 100,000 Spams....of which I have never utilized a single one...nor do I know of anyone who has purchased everything via Spam. Its time to kill these guys off and fix this problem. We are clogging our own internet with worthless garbage.
12 posted on 11/16/2003 7:03:22 AM PST by pepsionice
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To: BlessedBeGod
Interesting. I never, ever get a single piece of spam email at work. But, then again, I don't spread my work email address all over the internet.

I run a home-based business, and have my own domain name.

My main e-mail account there is something like jones@jonesbusiness.com. But I never use that address. All of my e-mail goes out as maceman@jonesbusiness.com.

Funny thing is, I get tons of spam addressed to the jones@jonesbusiness main accoung address, even though no one but myself and my hosting service even knows about that address.

I can't figure out how the spammers ever found that one -- but they have, and my inbox is full of spam sent to that address.

13 posted on 11/16/2003 8:34:52 AM PST by Maceman ("To die with your sword still in its sheath is most regrettable" -- Miyomoto Musashi)
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To: Maceman
A couple of thoughts..

Does your domain registration use the jones@ address? Domain registrations are a prime source of addresses for spammers.

Is jones@ the "catch all" address at the domain? Many spammers will use common addresses such as webmaster@, sales@, info@, etc. and if there's a default address they'll end up at the default address.

Sadly even with both server and client side antispam measures it looks like I'm going to have to finally give up my 10 year old address, too much spam continues to get through.

14 posted on 11/16/2003 8:53:09 AM PST by Proud_texan
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To: Maceman
A spammer gets all the domains from a DNS, then uses software that generates random addresses with that domain name. They use words from the dictionary, combinations of letter (for initials), etc. The best e-mail addresses are actual names, and generally are hard to guess, unless the address was posted somewhere.

I hate spam, and anything that puts those idiots out of business is fine with me.

15 posted on 11/16/2003 8:54:52 AM PST by Tuxedo (In Stereo Where Available)
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To: pepsionice
That is interesting -- a nominal tax on e-mail. However, once that became law, it would perhaps become a political tool -- the Post Office would insist that each e-mail message be taxed at whatever first class postage is, etc. And every country would have to have a similar scheme for it to work. I'm not criticizing -- you are about the first person I heard of who actually suggested a plan rather than just complain.

What we have with spam is an example of the "tragedy of the commons." E-mail is a virtually free resource and since it is almost cost-free and no one owns this resource, some people find it easy to exploit in a wasteful manner.

Imagine what would happen if there were no concept of private property and it cost nothing to put up billboards and the technology was such that one advertiser could place thousands of billboard almost instantaneously. Now imagine that criminals had a scam where placing each billboard only cost them one one hundred-thousandth of a cent, but they stood to "earn" one cent from each billboard. There would be signs everywhere!

There needs to be some sort of enforceable standard for property rights that could be applied to electronic communication. I do not know how such a system could be made to work. The closest thing I can think of has to do with telemarketer phone calls.

In the "do not call" controversy over telemarketing calls, quite typically, the liberal courts saw it as a "freedom of speech" issue for telemarketers to be able to call you whether you want their calls or not. If you want to control what you get over your own phone, that is somehow "censorship." Now, if there were the understanding that your phone number was your property (even though you are actually renting it from the phone company), the argument could be made against telemarketers on the grounds of your right to privacy and your right to be free of tresspassers (in the same way someone renting an apartment is free to bar tresspassers or other unwelcome guests). Of course, such a concept of property rights would not be accepted by leftist courts that, in the name of "privacy" and "freedom," are all to eager to allow vocal or wealthy interest groups to impose costs on the rest of society. Having a system of property rights would clear up a lot of confusion, but there are interest groups that profit by this confusion.

16 posted on 11/16/2003 10:15:27 AM PST by Wilhelm Tell (Lurking since 1997!)
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To: basque69
I love Mail Washer and the fact that it is free, woo hoo!

www.mailwasher.com
17 posted on 11/16/2003 10:44:03 AM PST by BlueElephant (JustTheFacts)
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To: BlessedBeGod
I get all email at my company that went to former employees, mistyped addresses, etc. I get 200-400 emails every day. I would say that no more that 10-20 on any given day are actually emails intended for the company most are pure spam. (Rx Drugs, Viagra, Home Loan, Nigeria, Porn) (I get the Nigeria scam 3-5 times A DAY). I delete anything that I do not recognize the Sender Company or Name or the Subject.

I think the main solution to spam will be requirements that unsolicited email start with "XXXX" or whatever so that the reader can choose to delete it without reading or downloading. I blast throught my 200-400 emails in about 20-30 minutes - and I know I have inadvertantly deleted emails from legimate leads/contacts by accident fighting the spam fight.

18 posted on 11/16/2003 10:57:55 AM PST by TheOtherOne
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To: pepsionice
The best method of SPAM protection....is a tax on email.

Good in theory, not practical in practice.

Spammers steal other mail servers and hide their tracks, who pays the tax?

Some of the largest spammers operate in asia, who enforces the tax?

A single email can cross through 10 or 20 routers, how do you count and quantify the amount of tax due?

19 posted on 11/16/2003 11:50:02 AM PST by D-fendr
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To: Gorzaloon
Lots of addresses sounds like a good way to foil spam, you can dump an addy that gets hit.

But, as you know, there are many many ways spammers can get your address other than from your vendors.
20 posted on 11/16/2003 11:58:00 AM PST by D-fendr
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