That was not the fault of the drug company that makes it.
Now, what many people may not realize is that one piece of gum contains more nicotine than most people get in a cigarette. The way to use the gum to maximum (and cost efficient) effect, is to bite off about a third of a piece, chew it a little, move it (with your tongue) to the inside of your cheek to absorb the drug most efficiently, and every few minutes, chew it a bit more and move it back to the inside of your cheek.
One piece of gum is equal to about three cigarettes for many people.
And for people who want to fly or want to keep their job, it may be cost effective also.
For THAT much money, I would rather just smoke a cigarette.! They can KEEP their Nicorette!!!
Looks like you are either talking from experience or you are working for the Pharma's.