In a nutshell this explains PM's position on the byouts and FDA regulation.
While I have nothing against a corporation seeking ways in which to keep their shareholders happy, corporations can't keep shareholders happy if they have no customers. Ergo, it should be in the best interest of PM to STOP screwing their customers.
STOP BUYING PM TOBACCO PRODUCTS.
And they can stick their cheese products where the sun don't shine as well! heh!