This ad features Rathbone hawking Fatima Turkish cigarettes. Fatima cigarettes sponsored the radio show "Tales of Fatima," which aired in 1949 and starred Basil Rathbone. On the ad: "Basil Rathbone says: May I tell you why you'll like smoking the NEW Fatima? The name Fatima has stood for the Best in Cigarette Quality for 30 years. And now, I say the new Fatima is the best of long cigarettes. It's the long cigarette that I know you'll enjoy as much as I do. It's MY cigarette. Basil Rathbone".
Fatima was also the name of Mohammed's daughter. (As well as a brand of fags.)
