If that rapper Kayne could flimflam thousands of people to think he had created a real church, I’ve no doubt Zuck could do the same thing, but on a grander scale.
There are legions of people under 50 who are ‘unchurched’.
They may come from families who raised them that way, or the type of parent who ‘let the child decide’ if they wanted to go to church at all.
Many of these folks are looking for some type of spiritual leadership. Many are desperate for something they can depend on besides the material world.
They have aged out of worshiping Gangbangers and Bling.
Maybe my financial background and general cynicism is showing, but it sounds to me like Zuck just wants to fleece the flock.