This came into civil rights law in the USA in an attempt to undo the shameful legacy of Negro chattel slavery with people continuing to systematically shun Negros. Who knew the hijacking of the concept which would transpire.
The Slave doesn't dream of being free, he dreams of being Master.
Barry Goldwater
As a matter of fact, as one of the six voting against the 1964 Civil rights act, Senator Goldwater, on principle, disagreed with the idea of Federal government intervention regarding this matter. “His stance was based on his view that the act was an intrusion of the federal government into the affairs of states and, second, that the Act interfered with the rights of private persons to do business, or not, with whomever they chose.”[3]
Urban Legend: Goldwater Against Civil RightsUrban Legend: Goldwater Against Civil Rights .