I saw ICOI Saturday with my wife. The theater was packed, lots of elderly folks were there, probably glad to finally see a movie with old fashioned values. A couple were in wheelchairs and people sitting next to them gave up their seats so that the caregivers could sit. The theater was in Silicon Valley, but I felt like I was back in Iowa.
I saw it Central Pennsylvania. Plenty of empty seats - but then, its been a long time since I was a packed theater for any movie I would be caught dead watching.