Approach me, and I’ll politely tell you whether or not I’m interested. Approach my kids at that age, and I’ll just about anyone to get lost.
Maybe the reality is different than in the article, and the approach is to the parents, maybe not. But then my reaction would be more tolerant.
I have a feeling what side you are on.
CEF's clients are those whose parents are lost, who have never clued their dependents on sin, the Savior, and salvation.
I am acquainted with adults who were attracted by, and became saved, because CEF gave them the same Good News given to their children. And this includes adult parents raised up in and attending Methodist, Presbyterian, Lutheran, and Catholic cultures, who though superficially religious, had no idea they were spiritually lost.
For CEF to approach my grandchildren or anyone else's children, I will tell them, "Go to it!" and give them my support and my encouragement.
They are obeying the Lord's ordinance of the Great Commission.