The living cells in the fruit die. Are we only to be concerned with the death of the whole organism?
You asked about living cells dying constituting death?
Would you consider yourself dead then, since some of your cells have already died?
I have found that when people ask questions they should already know the answer to, that what is really happening is that they are not asking about the real issue they have....
Stem cells, and the ability of life to pass on life across thousands of years shows life was engineered to last forever.