Well, you know....the reporters words, not mine.
But you may know that the theme of a ‘war’ [against galus,] and ‘military hierarchy’ are prevalent in Chabad. So not an ‘empire’ but better a world-dominating army. That’s the ticket... :)
Reminds me of a joke (doen’t everything?)
A young woman goes to a matchmaker in search of a husband. The matchmaker promised her a “handsome wealthy husband”. All she asked for was a fee of $2,500.
The young woman tearfully confessed: “But I only have $250!”
After which the matchmaker frowned. Then she said to the woman:
“Oh why didn’t you TELL me you wanted a RABBI!”