http://dictionary.reference.com/browse/venerate
venerate
to regard or treat with reverence; revere.
Origin:>br> 161525; < Latin venerātus, past participle of venerārī to solicit the
goodwill of (a god), worship, revere, verbal derivative of vener-
http://www.merriam-webster.com/thesaurus/venerate
venerate
to offer honor or respect to (someone) as a divine power
Synonyms adore, deify, glorify, revere, reverence, venerate
Yep, they venerate all right!
Try it! It won't hurt you! Martin Luther venerated the Blessed Mother, even after he skidded off the tracks.