Perhaps we need another term for what we all do on a daily basis. How about “pattern recognition”?
a truck pulls onto my block with a trailer on which sits a lawn mower
profiled - lawn guy
a van cruising slowly down the street blaring music
profiled - ice cream truck
a man yells ALLAHU AKHBAR while pulling pin from device in his hand
profiled - DNC survey taker
Profiling in criminal matters helps catch bad guys. El-Al profiles passengers and it works.
Zimmerman did not profile. He saw an unknown person looking into windows in an area plagued with burglaries - of course he was suspicious.