Cultural conditioning runs very deep. If you own a business, who is the government to tell you who you can and can’t do business with? But few can accept that.
I personally wouldn’t turn any reasonable and rational business away but for any who would, there will be still more who will cater to those turned away elsewhere.
In my opinion, the civil rights amendment was extremely damaging to the free market.
Are there other florists? yes.
Is the product a comodity? yes.
Is there a contract already? no.
Is this person a slave? no.
Does an artist HAVE to accept a painting commission? really? no.
Are there businesses that discriminate in favor of homosexuals? A rainbow flag is more incidious than a confederate flag. Certain tenants need not apply, Certain customers not wanted when the flag is present.
These homosexuals have no real case.