I don't know because the Billy Graham stuff is not all one denomination but rather many churches and denominations working together.
This event is basically Catholic. The difference in holiness within the local Catholic churches ought to be easier to document.
This is Russian, btw. Hit on the Orthodox/Eastern rites. But you are avoiding the point, which is the efficacy of the means. No one believes in honoring Mary is not a believer in Jesus, unless he/she is a Muslim. Presumably, no one who answers Graham call is not a believer. The The evangelist can only cast the seeds. The ground it lands on is beyond his country. And we believe this is the role that Marty has been playing, which is a messenger to an unbelieving world. Rather, Our Lord has chosen to send a messenger who is taken to be Mary, and her message is all, at bottom, Repent. I am thinking of the apparition at LaSalette, now, where childen encounter a weaping woman, who cries for our sakes and warns the children of dire events soon to come, that the hand of her son is about to strike. I am thinking now,also of the image of the Last Judgement in the Sistine Chapel. There we see no gentle and kind shepard, but the Christ of the Apocalypse, and his role as the ruler of the world.