He probably also has sharp lawyers, ready to pull out the legal doctrines about contracts to commit acts that violate law or public policy (hint: the words "not worth the paper they're printed on" figure prominently) and explain to any dissatisfied customers that they've forked over their money for nothing and there ain't a damn thing they can do about it.
Oh you know it. I’ve done more checking and I’m more convinced than ever that I’m correct. It costs X dollars to see a profile, X dollars to send an email, X dollars to receive an email, X dollars to chat with the potential mistress. Potential mistress of course being the woman who’s being paid to string the sucker along to spend dollar after dollar on emails and chat by the minute. Poor bastards are too stupid to realize that if the woman on the other end was real, she’d save herself some cash too and just make phone contact.