isn’t mentioning the site giving it a higher profile in the search engine hits?
it seems we should not type it correctly in order to diminish its hit points.
No. The only real way to improve your search engine standing is to pay for it. Businesses pay out the wazoo for search engine standings. Google is also very good at parsing. You can misspell a popularly searched site like AM to hell and back, and it will automatically provide you with the correct search results.