But that 72% will defer to the 28%.
My husband (a shy guy) hears the words "Happy Holidays" and quite loudly and firmly says back to the cashier or sales clerk: "and a Merry Christmas to you too....."
We will not under any circumstances buy anything from retail stores that do not display the word "Christmas" in either their advertising or stores during the Christmas shopping season. Best Buy has NEVER been a store at which we've bought Christmas gifts. Our local Target store however, has the greeting "Merry Christmas" on their front doors.