(From the article)
First for such a erroneous and flawed book the LDS sure like the Bible when need be. They quote it, have it as part of their scripture and most of all the PR department in SLC has spared no expense in letting the world know the Book of Mormon is a companion to the Bible.
Name brands sell, and for the past couple of decades or so the LDS PR gurus have been very diligent is letting us know that the term Christian, once rejected by the Mormons, is very much applicable now that it helps bolster sagging sales numbers.
Secondly, their own BOM follows the same format, appearing as separate "books" (Nephi, Alma etc.) written by separate “authors” and is seen as perfect vs. the Bible, despite being actaully pinned by one man with a magic hat and filled with fantasy and errors.