Yeah, with Romney, it was all about bigotry. Never mind his support of gay 'rights' and abortion 'rights' in the past. Never mind Romneycare. Never mind his failure to support gun rights. Never mind the clear impression that he will say anything to win over a given electorate and then change when he is selling himself to a new electorate. Never mind the lack of military background in the family, which matters quite a bit in the South.
It was all just bigotry, I tell you!