I think that person means "bringing more people to put cash in the collection plate". I am a Southern Baptists, attend a Southern Baptist church that I would recommend to anyone wishing to hear preaching from the Book, and I'm utterly disgusted at the idea of "camouflaging" a church so that people won't know to which denomination it belongs.
So your church has "Southern Baptist" in it's name or are they just camouflaging themselves as other Baptists?